Tuesday, February 3, 2009

response to recylcing article

The article I wrote about the recycling was bursting with rhetoric. The one clear purpose of the paper was to state that many of the 'green' steps being taken at the school are being sensationalized and blown out of proportion as far as how green they really are. The audience of this paper is the same people who are the audience for the articles about how revolutionary our 'green' advancements are, so primarily students of the college. The purpose of the article is to make the audience stop for a second and think about how much of a difference what they are doing is making. This article is written in a very facetious and patronizing tone tone, but it is done to convey the point that these 'green' advances aren't enough, or even for that matter 'green'. Some might say that you have to start somewhere, but what I'm really trying to convey is that we are approaching green in completely the wrong way. No one has ever complained about the burden of having to split their recycling into the two bins, and no one has ever used the ubike instead of a car. The real green should come from promoting less consumption, a more localized economy, and a school system that really makes an effort to save paper by using technology instead of just recycling paper that shouldn't have been printed on anyways.
The language in the article is definitely loaded. Sarcastic phrases are used a lot throughout the article, and it is thus written in a very informal way, since it is hard to write formally while being sarcastic.
As far as ethos, pathos and logos, i feel the article is very heavy on pathos. Most people feel very strongly for the green movement and in this article I appeal to the audiences feelings about the green movement, and instead of trying to change their feelings I try to redirect them and make them think green in a more logical way. This also brings up the logos part of the article. By pointing out the most prominent things that all this great recycling we do goes to (starbucks sleeves and tote bags), one questions whether there is an even better way than recycling to go green.

No comments: